{Hlaghi Cezar}, The Creative Director who defined brand strategy and commanded $10M+ in high-fashion ad spend.
He built the code of desirability necessary for premium pricing and global resonance.
{Alex Strava}, The Strategic Architect with a background in Google Project Management and E-commerce CRO. He builds the scalable systems and digital infrastructure that guarantee measurable outcomes and maximize AOV.
The two faces of
High-Performance Creativity.
Proud pet owner of:
The Discipline: Six years as a Creative Director commanding multi-million euro media budgets in the high-fashion sector. I specialize in building Brand Architecture designed to justify premium pricing and define market dominance.
The Track Record: My background is forged in the tension between desire and data. From overseeing over €6 Million in varied ad spend in early ventures, my mission has always been to ensure the Creative Studio's output is the highest-performing asset in the acquisition funnel.
The Vision: As Co-Founder, I lead the { Creative Studio }'s mandate: to transform creative investment into a measurable, scalable financial asset.
Proud pet owner of:
The Discipline: An expert in E-commerce System Architecture and Project Management (Ex-Google). My focus is on building robust, scalable platforms where efficiency is guaranteed.
The Track Record: My expertise is quantified by results: launching and scaling my first brand to €30K/month in six months, and achieving a 7x ROAS on a high-volume e-commerce venture that reached €60K/month. These numbers are not luck; they are system engineering.
The Vision: As Co-Founder, I lead the { Performance Lab }'s mandate: to ensure every strategic decision is rooted in verifiable data, maximizing conversion rates and long-term Average Order Value (AOV).
