Works

Services

About

Contact

‎‎‎shape visions @ ‎{ Creative } studio & { Performance } lab

23brickstreet

23brickstreet

23BRICKSTREET is an Italian e-commerce platform specializing in limited edition sneakers from brands like Jordan, Nike, Yeezy, and New Balance. With a curated selection of over 1000+ unique models, each pair is authenticated by experts to ensure quality and originality.

23BRICKSTREET is an Italian e-commerce platform specializing in limited edition sneakers from brands like Jordan, Nike, Yeezy, and New Balance. With a curated selection of over 1000+ unique models, each pair is authenticated by experts to ensure quality and originality.

Year

Year

2022

Industry

Industry

Limited Edition Sneakers

Limited Edition Sneakers

Type

Type

E-Commerce Design & Development, Automations, Marketing

E-Commerce Design & Development, Automations, Marketing

SEE LIVE WEBSITE

SEE LIVE WEBSITE

The Challenge

The Challenge

The Challenge

Founded in 2021 by two sneaker enthusiasts, 23BRICKSTREET aimed to establish a robust online presence to offer a wide range of limited edition sneakers to a global audience.


The company had already developed its branding and sought assistance in creating and marketing an e-commerce platform.

Founded in 2021 by two sneaker enthusiasts, 23BRICKSTREET aimed to establish a robust online presence to offer a wide range of limited edition sneakers to a global audience.


The company had already developed its branding and sought assistance in creating and marketing an e-commerce platform.

Founded in 2021 by two sneaker enthusiasts, 23BRICKSTREET aimed to establish a robust online presence to offer a wide range of limited edition sneakers to a global audience.


The company had already developed its branding and sought assistance in creating and marketing an e-commerce platform.

OUR SOLUTION

OUR SOLUTION

To support 23BRICKSTREET's objectives, we implemented the following strategies:

To support 23BRICKSTREET's objectives, we implemented the following strategies:

E-commerce Development

Platform Selection

Platform Selection

We built the e-commerce site using WordPress integrated with WooCommerce to efficiently manage products and orders.

We built the e-commerce site using WordPress integrated with WooCommerce to efficiently manage products and orders.

Product Management

Product Management

Over 1,000 products were added to the site, ensuring a comprehensive catalog for customers.

Over 1,000 products were added to the site, ensuring a comprehensive catalog for customers.

Conversion Rate Optimization

Conversion Rate Optimization

Intuitive Design

Intuitive Design

We designed a user-friendly interface to facilitate navigation and enhance the shopping experience.

We designed a user-friendly interface to facilitate navigation and enhance the shopping experience.

Site Speed

Site Speed

Optimized site performance to ensure fast loading times, reducing bounce rates.

Optimized site performance to ensure fast loading times, reducing bounce rates.

Effective Calls to Action (CTAs):

Effective Calls to Action (CTAs):

Strategically placed clear and compelling CTAs to guide users through the purchasing process.

Strategically placed clear and compelling CTAs to guide users through the purchasing process.

A/B Testing

A/B Testing

Conducted A/B tests on various site elements to identify high-performing versions and implement data-driven improvements.

Conducted A/B tests on various site elements to identify high-performing versions and implement data-driven improvements.

Mobile Optimization

Mobile Optimization

Ensured the site was fully responsive, providing an optimal user experience on mobile devices.

Ensured the site was fully responsive, providing an optimal user experience on mobile devices.

Automation Solutions

Automation Solutions

Dynamic Pricing

Dynamic Pricing

Developed a system to automatically update daily prices for each product size based on global market trends, keeping 23BRICKSTREET competitive in the resale market.

Developed a system to automatically update daily prices for each product size based on global market trends, keeping 23BRICKSTREET competitive in the resale market.

Inventory Synchronization

Inventory Synchronization

Created an automation linking the company's external inventory management software with WooCommerce's REST API to update product quantities in real-time, accounting for both online and in-store sales at their Riva del Garda location.

Created an automation linking the company's external inventory management software with WooCommerce's REST API to update product quantities in real-time, accounting for both online and in-store sales at their Riva del Garda location.

Order Status Notifications

Order Status Notifications

Utilized Zapier to connect the internal order management system with SMTP.com, automating email updates to customers as orders progressed through six different statuses, enhancing transparency and customer satisfaction.

Utilized Zapier to connect the internal order management system with SMTP.com, automating email updates to customers as orders progressed through six different statuses, enhancing transparency and customer satisfaction.

Marketing Campaigns

Marketing Campaigns

Content Creation

Content Creation

Developed organic content to engage the target audience and build brand awareness.

Developed organic content to engage the target audience and build brand awareness.

Marketing Funnel

Marketing Funnel

Implemented a marketing funnel to attract new customers and employed email marketing strategies to retain them and encourage repeat purchases.

Implemented a marketing funnel to attract new customers and employed email marketing strategies to retain them and encourage repeat purchases.

Performance Metrics

Performance Metrics

Achieved an average Return on Ad Spend (ROAS) of 7x within the first six months of the campaign.

Achieved an average Return on Ad Spend (ROAS) of 7x within the first six months of the campaign.

23

23

BRICKSTREET

BRICKSTREET

Results

Results

Delivering Measurable Growth Through E-commerce and Marketing

Delivering Measurable Growth Through E-commerce and Marketing

Streamlined Platform

Streamlined Platform

We built a robust e-commerce site, offering a seamless shopping experience and showcasing 23BRICKSTREET's extensive sneaker collection.

We built a robust e-commerce site, offering a seamless shopping experience and showcasing 23BRICKSTREET's extensive sneaker collection

Customer Satisfaction

Customer Satisfaction

Automated updates and a user-friendly design enhanced transparency and trust, boosting customer satisfaction.

Automated updates and a user-friendly design enhanced transparency and trust, boosting customer satisfaction.

Boosted Conversion Rate

Boosted Conversion Rate

CRO efforts achieved a 1.7% conversion rate, nearly doubling the global e-commerce average, driving significant growth.

CRO efforts achieved a 1.7% conversion rate, nearly doubling the global e-commerce average, driving significant growth.

Marketing Impact

Marketing Impact

Marketing campaigns, including content creation, a targeted funnel, and email marketing, delivered a 7x Return on Ad Spend (ROAS) in the first six months, significantly expanding the customer base and encouraging repeat purchases.

Marketing campaigns, including content creation, a targeted funnel, and email marketing, delivered a 7x Return on Ad Spend (ROAS) in the first six months, significantly expanding the customer base and encouraging repeat purchases.

Related Projects