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‎‎‎shape visions @ ‎{ Creative } studio & { Performance } lab

LALTERNATIVA

LALTERNATIVA

Lalternativa Style, a fashion boutique based in Cortemaggiore (PC), Italy, aimed to modernize its online presence to better reflect its brand identity and enhance sales performance. Previously, the company had only engaged in basic Instagram post boosts without a structured e-commerce or marketing strategy.

Lalternativa Style, a fashion boutique based in Cortemaggiore (PC), Italy, aimed to modernize its online presence to better reflect its brand identity and enhance sales performance. Previously, the company had only engaged in basic Instagram post boosts without a structured e-commerce or marketing strategy.

Lalternativa Style, a fashion boutique based in Cortemaggiore (PC), Italy, aimed to modernize its online presence to better reflect its brand identity and enhance sales performance. Previously, the company had only engaged in basic Instagram post boosts without a structured e-commerce or marketing strategy.

Year

Year

2025

Industry

Industry

Fashion E-commerce

Fashion E-commerce

Type

Type

E-commerce Design & Development, Marketing

E-commerce Design & Development, Marketing

SEE LIVE WEBSITE

SEE LIVE WEBSITE

SEE LIVE WEBSITE

The Challenge

The Challenge

The Challenge

Lalternativa Style, a fashion boutique based in Cortemaggiore (PC), Italy, aimed to modernize its online presence to better reflect its brand identity and enhance sales performance.


Previously, the company had only engaged in basic Instagram post boosts without a structured e-commerce or marketing strategy.

Lalternativa Style, a fashion boutique based in Cortemaggiore (PC), Italy, aimed to modernize its online presence to better reflect its brand identity and enhance sales performance.


Previously, the company had only engaged in basic Instagram post boosts without a structured e-commerce or marketing strategy.

Lalternativa Style, a fashion boutique based in Cortemaggiore (PC), Italy, aimed to modernize its online presence to better reflect its brand identity and enhance sales performance.


Previously, the company had only engaged in basic Instagram post boosts without a structured e-commerce or marketing strategy.

OUR SOLUTION

OUR SOLUTION

To address Lalternativa Style's objectives, we implemented a comprehensive strategy encompassing the following elements:

To address Lalternativa Style's objectives, we implemented a comprehensive strategy encompassing the following elements:

Refreshed Brand Identity

Refreshed Brand Identity

Authentic Brand Representation

Authentic Brand Representation

Updated the visual identity to better represent Claudia, the founder and face of the brand, making it more authentic and recognizable.

Updated the visual identity to better represent Claudia, the founder and face of the brand, making it more authentic and recognizable.

Consistent Visual Language

Consistent Visual Language

Developed a cohesive brand style guide to maintain consistency across all marketing channels and touchpoints.

Developed a cohesive brand style guide to maintain consistency across all marketing channels and touchpoints.

E-Commerce Design and Development

E-Commerce Design and Development

Clear Menu Structure

Clear Menu Structure

We designed and developed a new e-commerce platform with a clear division between men's and women's sections, intuitive navigation, and product pages optimized for conversions, aligning with the brand's aesthetic.

We designed and developed a new e-commerce platform with a clear division between men's and women's sections, intuitive navigation, and product pages optimized for conversions, aligning with the brand's aesthetic.

Responsive Design

Responsive Design

Implemented responsive design to ensure seamless shopping experiences across all devices, enhancing user engagement and satisfaction.

Implemented responsive design to ensure seamless shopping experiences across all devices, enhancing user engagement and satisfaction.

Email Marketing and Advertising

Email Marketing and Advertising

Email Automation & Campaign Launch

Email Automation & Campaign Launch

Implemented email marketing flows and launched targeted Meta Ads campaigns on May 10, 2025, transitioning from simple post boosts to a comprehensive advertising strategy.

Implemented email marketing flows and launched targeted Meta Ads campaigns on May 10, 2025, transitioning from simple post boosts to a comprehensive advertising strategy.

Creative Testing & Optimization

Creative Testing & Optimization

Utilized A/B testing to refine ad creatives and messaging, optimizing for higher engagement and conversion rates.

Utilized A/B testing to refine ad creatives and messaging, optimizing for higher engagement and conversion rates.

LALTERNATIVA

LALTERNATIVA

STYLE

STYLE

CURRENT STATUS

CURRENT STATUS

First Results

First Results

  • 33% increase in gross revenue from May 10 to May 31 compared to the same period in April.

  • Achieved an 11x return on investment (ROI) from Meta Ads campaigns.

  • Significant improvement in traffic quality and conversion rates, indicating enhanced user engagement and effective targeting.

  • 33% increase in gross revenue from May 10 to May 31 compared to the same period in April.

  • Achieved an 11x return on investment (ROI) from Meta Ads campaigns.

  • Significant improvement in traffic quality and conversion rates, indicating enhanced user engagement and effective targeting.

Next Steps

Next Steps

We will continue to monitor and optimize performance, updating this portfolio page with future results.


Upcoming initiatives include expanding advertising channels, enhancing email marketing segmentation, and introducing loyalty programs to further boost customer retention and sales.

We will continue to monitor and optimize performance, updating this portfolio page with future results.


Upcoming initiatives include expanding advertising channels, enhancing email marketing segmentation, and introducing loyalty programs to further boost customer retention and sales.

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