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IDROXA

IDROXA

The high-pressure cleaning sector suffers from fragmentation and low perceived value. We executed a full-stack overhaul, creating Idroxa from scratch—from Naming to web architecture—to position it as a specialized, technologically advanced service, uniquely optimized to generate high-value leads.

The high-pressure cleaning sector suffers from fragmentation and low perceived value. We executed a full-stack overhaul, creating Idroxa from scratch—from Naming to web architecture—to position it as a specialized, technologically advanced service, uniquely optimized to generate high-value leads.

Year

Year

2025

2025

Industry

Industry

Cleaning Services

Type

Type

Web Design & Development

Advertising, Social Media, Brand Identity

Web Design & Development

Advertising, Social Media, Brand Identity

SEE LIVE WEBSITE

SEE LIVE WEBSITE

THE CHALLENGE

THE CHALLENGE

THE CHALLENGE

The market perceives high-pressure cleaning as a commodity service, based solely on price. Idroxa required a Code of Identity that communicated precision, reliability, and technical expertise (Engineer), eliminating the image of the temporary contractor and justifying a premium price for long-term contracts.

The market perceives high-pressure cleaning as a commodity service, based solely on price. Idroxa required a Code of Identity that communicated precision, reliability, and technical expertise (Engineer), eliminating the image of the temporary contractor and justifying a premium price for long-term contracts.

OUR APPROACH

OUR APPROACH

We engineered credibility and acquisition. The strategy began with Naming and Logo Design, instilling a sense of authority and technical cleanliness in the brand.


The Van Design was treated as a crucial OOH asset: a moving billboard that instantly communicates professionalism and modernity.

The website was constructed as a Lead Generation machine focused on conversion.

We then produced videos and photos that didn't just show what was being cleaned, but the transformation and technical precision of the service.

The entire Social Media Strategy and Lead Generation Campaign were oriented toward funneling qualified traffic to the website for high-value quote requests.

We engineered credibility and acquisition. The strategy began with Naming and Logo Design, instilling a sense of authority and technical cleanliness in the brand.


The Van Design was treated as a crucial OOH asset: a moving billboard that instantly communicates professionalism and modernity.

The website was constructed as a Lead Generation machine focused on conversion.

We then produced videos and photos that didn't just show what was being cleaned, but the transformation and technical precision of the service.

The entire Social Media Strategy and Lead Generation Campaign were oriented toward funneling qualified traffic to the website for high-value quote requests.

idroxa

idroxa

Current Status and Future Outlook

Current Status and Future Outlook

The systemic approach transformed IDROXA into a specialized service Brand with a steady stream of qualified leads.


Website Conversion Rate

200% Increase in Conversion Rate from visits to quote requests.


Lead Quality (Contract Size)

62% percentage of requests for commercial or high-value contracts.


Social Media & Lead Gen Campaign

Constant flow of New Qualified Contacts channeled into the CRM.Creation of an automated and predictable customer acquisition system.

The systemic approach transformed IDROXA into a specialized service Brand with a steady stream of qualified leads.


Website Conversion Rate

200% Increase in Conversion Rate from visits to quote requests.


Lead Quality (Contract Size)

62% percentage of requests for commercial or high-value contracts.


Social Media & Lead Gen Campaign

Constant flow of New Qualified Contacts channeled into the CRM.Creation of an automated and predictable customer acquisition system.

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