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La DUSE

La DUSE required a complete strategic overhaul to move beyond high-end hospitality and into luxury brand status.


We engineered the entire customer journey—from the visual narrative on the menu to the performance metrics of the social strategy—to ensure every touchpoint actively contributed to the premium positioning and increased transactional value.

Year

Year

2025

2025

Industry

Industry

Hospitality

Hospitality

Type

Type

Web Design & Development

Advertising, Social Media, Menù creation

Web Design & Development

Advertising, Social Media, Menù creation

SEE LIVE WEBSITE

SEE LIVE WEBSITE

THE CHALLENGE

THE CHALLENGE

THE CHALLENGE

The lounge bar market is saturated with venues, but lacks Brands with genuine narrative authority. 


La DUSE had the aesthetic, but required a Code of Identity to convert a simple visit into a non-negotiable premium experience.


Our challenge was elevating the brand to command a higher price point and loyalty, transforming it into an aspirational destination.

The lounge bar market is saturated with venues, but lacks Brands with genuine narrative authority. 


La DUSE had the aesthetic, but required a Code of Identity to convert a simple visit into a non-negotiable premium experience.


Our challenge was elevating the brand to command a higher price point and loyalty, transforming it into an aspirational destination.

NEW HOMEPAGE

NEW HOMEPAGE

NEW HOMEPAGE

OUR APPROACH

OUR APPROACH

THE ARCADIA OF DESIRE. 

 We positioned La DUSE as the heir to theatrical glamour and exclusivity. Our strategy was to integrate the Creative Studio's artistic execution with the Performance Lab's transactional focus.


We began with a detailed Market Analysis to inform the premium positioning. The Creative Studio then executed an immersive production phase, including high-end location photography and food/drink recordings for menu architecture and digital assets.

We meticulously curated the menu design and professional printing of the physical displays, treating the menu as a key AOV tool.


Simultaneously, the Performance Lab oriented all Social Media Management toward direct conversion, aiming to land new bookings and generate immediate awareness for all local strategies, from high-profile events to live music nights.

This ensured the physical experience was always fully monetized through performance-driven creative.

 We positioned La DUSE as the heir to theatrical glamour and exclusivity. Our strategy was to integrate the Creative Studio's artistic execution with the Performance Lab's transactional focus.


We began with a detailed Market Analysis to inform the premium positioning. The Creative Studio then executed an immersive production phase, including high-end location photography and food/drink recordings for menu architecture and digital assets.

We meticulously curated the menu design and professional printing of the physical displays, treating the menu as a key AOV tool.


Simultaneously, the Performance Lab oriented all Social Media Management toward direct conversion, aiming to land new bookings and generate immediate awareness for all local strategies, from high-profile events to live music nights.

This ensured the physical experience was always fully monetized through performance-driven creative.

la

la

DUSE

DUSE

Current Status and Future Outlook

Current Status and Future Outlook

The integrated system successfully elevated La DUSE into a true destination brand, resulting in immediate and quantifiable financial uplift. The key KPIs show the systemic impact:

  • AOV (Average Order Value): ↑ 18% (Increase in average ticket value due to Menu Engineering).

  • Event Attendance Rate: ↑ 35% (Increase in registrations and participation for themed events).

  • Social Engagement Rate: ↑ 40% (Increase in qualifying interaction, such as reservation requests via DM).



Current Status: The system is operational and self-sustaining, having established a clear Return On Brand Investment (ROBI) structure that continues to drive premium foot traffic and high-value transactional growth.

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